PING K15s released

Last updated: 2nd August 2010

In a year that has seen significant market share gains for the company in several key categories, PING have announced further expansion of its award-winning product line.

The new introductions include the K15 Series, Faith Ladies Series, S56 irons, Tour-S wedges and Scottsdale Series putters.

"This launch is especially exciting because of the variety of products we're bringing to golfers," said John Solheim, PING Chairman & CEO.

"From the super-game improvement K15s to the tour-proven S56 irons and Tour-S wedges, we're reaching golfers of all abilities with our newest technologies. Our putter lines also promise to catch the attention of golfers for their bold new looks and exceptional performance."

Two of the new products already have a major championship linked to their names. PING pro Louis Oosthuizen played the new S56 irons and Tour-S Rustique wedges during his dominating performance at the Open Championship. Both products were added to his bag in the weeks leading up to the year's third major.

"We couldn't have dreamed of a better story leading up to this product introduction," added Solheim, who attended The Open Championship at St. Andrews. "Tour validation for new product is important to its success. When it's used to win a major before it's officially introduced, it has a tremendous impact."

In addition to the blade-style S56, the company also launched its first forged iron in more than 40 years. The Anser iron (Available November 2010) carries the same name as one of the early models Karsten Solheim produced before he transitioned to the popular investment casting process. The newest version, launched in Japan earlier this year, is forged from 8620 steel with a tungsten sole that delivers feel with forgiveness.

"The new Anser iron is very exciting for us," said Solheim. "We've pushed the forging process to a new level and created performance not previously associated with a forged club. It's a beautiful golf club that has created a lot of interest from golfers around the world."

John K. Solheim, who leads the company's product development efforts as Vice President of Engineering, believes the addition of the K15 Series to the company's market-leading G and i families will help golfers better determine the technology best suited for their games.

"Our current line is ideally segmented to appeal to every level of golfer," he said. "The new K Series appeals to golfers who simply want to hit the ball straighter. We've focused a lot of the technology in that series toward helping golfers achieve that goal. The Straight Flight Technology concept is centered on equipment that brings golf shots back on line and back in play. The added benefit for many of those golfers is that a straighter ball flight goes further as well. With the combination of the K15's technology and custom fitting, golfers will be finding their ball in the fairway and on the green much more often."

K15 Driver & Fairway Woods

The K15 Series is engineered to help golfers bring their shots back on line and back in play. Using an innovation known as Straight Flight Technology, PING engineers developed the super-game-improvement line with product features that promote straighter and longer ball flights. In the driver and fairway woods, this is achieved by concentrating more weight in the sole near the heel. This visible technology helps players rotate the club face to a more square impact position, which provides straighter shots. The larger head and face profiles of both the driver and fairway woods result in higher MOIs for greater forgiveness and increased ball speeds.

-Drivers available in 9.5°, 10.5° & 12° lofts
-TFC 149D graphite shaft flexes: L, Soft R, R, S and X
-UK RRP: £249 per club
-Fairway Woods available 3, 5, & 7 woods
-TFC 149F graphite shaft flexes: L, Soft R, R, S & X
-UK RRP: £175 per club (graphite only)

K15 Iron/Hybrid Set

The K15 iron/hybrid set allows golfers to customise their sets to bring improved ball flight and consistency to their games. The set configuration offers 5- and 6-irons as well as 5 and 6 hybrids to provide blended set options for golfers who prefer hybrids to mid irons. A multi-metal iron design combines a large, lightweight titanium face with a 17-4 stainless steel body to increase both forgiveness and launch conditions. Weight saved from the titanium face is allocated to the sole and perimeter to achieve more accuracy and higher ball flights.

Available in 3H, 4H, 5H and 6H, the K15 hybrids provide easy-to-hit alternatives to long and mid-irons. They rely on an extremely high MOI and a patent-pending feature that creates lower spinning, higher launching shots that fly higher, longer and straighter.

-Irons available 5-9, PW, UW, SW & LW (AWT steel or TFC 149i graphite)
-Hybrids available 3H, 4H, 5H & 6H (TFC 149H graphite shaft only)
-AWT steel shaft flexes: Soft R, R, S and X
-TFC 149i graphite shaft flexes: L, Soft R, R and S
-UK RRP: £105 per club w/steel shaft; £120 per club w/graphite shaft.